The Hairstylist Hustle: The Dos and Don’ts for Professional Hairstylists

As a hairstylist, navigating the dynamic beauty industry is both exciting and challenging. At The Stylist Corner Academy, we focus on more than just technical skills; we empower stylists to take control of their careers through education, inspiration, and strategic growth. Let’s dive into the top dos and don’ts every serious stylist must know to thrive in this competitive market.

The Dos

1. Do Invest in Continuous Education
The beauty industry is constantly evolving, and so should your skills. From mastering the latest extension techniques to refining your silk pressing, staying current is vital. At The Stylist Corner Academy, we offer hands-on courses, business webinars, and mentorship programs to keep you at the forefront of the industry.

2. Do Build a Strong Online Presence
The impact of social media on your business cannot be overstated. Optimize your Instagram bio, share high-quality content, and actively engage with your audience. A robust online presence will attract new clients and position you as an authority in hairstyling. Maintain a consistent posting schedule showcasing client transformations, educational tips, and behind-the-scenes insights.

3. Do Focus on Client Retention
Your next client could come from your last appointment. Prioritize client retention by delivering exceptional experiences every time someone sits in your chair. Personalized follow-ups, loyalty programs, and consistent service are essential. Building strong relationships will ensure a steady flow of bookings.

4. Do Have a Business Plan
Whether you’re a newcomer or an experienced stylist, a clear business plan is crucial for growth. Define the services you’ll offer and establish competitive pricing. At The Stylist Corner, we help you create profitable service packages and develop strategies for scaling your business.

5. Do Take Advantage of Mentorship
Mentorship is one of the most valuable resources for success. Having a mentor provides insight, accountability, and fresh perspectives. If you’re serious about growing your beauty business, invest in a mentor who understands the industry. The Stylist Corner Academy’s coaching programs are tailored to help you navigate challenges and accelerate your growth.

The Don’ts

1. Don’t Undervalue Your Services
Undervaluing your work can harm your business and undermine your confidence. Know your worth and price your services accordingly. At The Stylist Corner Academy, we emphasize creating packages that reflect the true value you provide, rather than just the time spent.

2. Don’t Rely on Word of Mouth Alone
While referrals are valuable, they shouldn’t be your sole method for attracting new clients. Utilize social media, optimize your Google listing, and ensure your website is user-friendly. Think of yourself as both a stylist and a marketer for your personal brand.

3. Don’t Ignore Client Feedback
Client feedback is a gift—even when it’s not what you want to hear. Pay close attention to your clients' comments, both positive and negative. Use their insights to improve your services, refine your processes, and create a more personalized experience.

4. Don’t Be Afraid to Pivot
If something isn’t working, don’t hesitate to change it. Whether it’s a service that isn’t booking or a marketing strategy that isn’t effective, adaptability is key. The Stylist Corner Academy encourages stylists to embrace change as a crucial element of growth.

5. Don’t Neglect Self-Care
Hairstylist burnout is real. Long hours on your feet, managing clients, and running a business can take a toll. Prioritize self-care to stay energized and creative. Remember, a happy stylist leads to happy clients.

At The Stylist Corner Academy, we’re committed to ensuring you’re not just working hard, but working smart. These dos and don’ts are vital steps to leveling up your hairstyling career and building a successful business. Education, inspiration, and action are your best tools for growth. Let’s hustle the right way!

Ready to Transform Your Hairstyling Business?

Join The Stylist Corner Academy today for access to hands-on courses, mentorship, and a vibrant community of stylists dedicated to growth. Let’s elevate your career to the next level!

Warm regards,

Danie Wilks

The 5-Minute Podcast Host and Mentoring Coach