
How To Keep Your Clients Hooked: The Secret To Long-Term Loyalty
Getting new clients feels good. But building a booked-out business? That comes from turning one
appointment into five years of loyalty.
Here’s how to become the stylist they never leave:
💌 Make It Personal
Clients remember how you make them feel more than how their hair looks. Know their kid’s name?
Remember their birthday? That’s retention gold.
🔥 Try This: Keep short client notes in your booking system. Mention their last trip, compliment their
growth—it’s the little things.
🧠 Stay in Touch Between Appointments
Don’t just go quiet for 8 weeks. Use automated DMs, check-ins, or maintenance reminders to show you
care.
🔥 Bonus: Schedule a “just checking in” text halfway between appointments. It’s thoughtful and keeps
your name top-of-mind.
💼 Create a Loyalty Experience, Not Just a Service
Want repeat bookings? Treat every visit like a VIP moment—clean tools, calming energy, top-tier
products.
✨ Pro Tip:
💬 “I don’t just do hair—I create a routine clients want to come back to.”
Inside the 📦 Step Up 2025 Bundle, you’ll learn how to set up a full client retention system—no
guesswork, just growth. Tap here to upgrade how you keep clients coming back.
Warm regards,
Danie Wilks
The 5-Minute Podcast Host and Mentoring Coach