How to Structure Your Premium Hair Extension Packages (and Stop Playing Small)

If your hair extension service is just “install, style, go,” you’re leaving hundreds (if not thousands) on

the table. Premium clients want premium packages—and yes, they’re willing to pay for it when it’s

done right.

Here’s how to stop charging per service—and start booking bigger with bundled offers that actually

reflect your value.

Step 1: Start With the Transformation

Don’t just sell hair. Sell the outcome. Premium clients want a new look and a new level of confidence.

Example Package Name: 📝 “Luxury Volume Makeover” – Includes full install, scalp care, styling, and 2-week touch-up.

Step 2: Add Real Value (Not Just Fluff)

Want to justify a $900+ package? Think prep to post-care.

• Scalp detox before install

• Silk wrap + take-home care kit

• 2-week check-in appointment

Clients LOVE feeling taken care of—build that into the offer.

Step 3: Price It Right

Don’t lowball yourself. Include:

• Hair (markup included)

• Your time (not just the install—prep, touch-ups, styling)

• Your skill (you’ve earned that rate, stylist!)

Use Pricing for Profit tools to calculate a fair, confidence-backed price.

Step 4: Name It Like a Pro

Package names matter. Avoid “basic” or “standard.”

Use words like: ✨ Signature | Luxe | Premium | Pro Finish | Volume Boost

Step 5: Market the Experience, Not the Install

Your IG post isn’t about the braid-down—it’s about the glow-up, the transformation, and how your

client feels leaving the chair.

Caption inspo: 📝 “Turn heads before you even say a word. My Signature Sew-In Experience books fast—tap the link for your consultation.”

Want to take your extension services (and income) to the next level? The Step Up 2025 Bundle walks you through premium pricing, client experience, and retention. You’re not just installing—you’re elevating. Click here to enroll.

With love and power,

Danie Wilks

Stylist Mentor & Host of The 5-Minute Podcast