The Money Is in the Maintenance: Why Every Stylist Needs a Client Retention Strategy
Getting new clients is exciting. Keeping them? That’s where the real money is.
Stylists who scale their income aren’t just chasing new bookings—they’re building retention systems
that keep loyal clients coming back (and spending more). Let’s talk strategy.
Tip 1: Pre-Book Like a Pro
Before they leave the chair, they should have their next appointment.
✨ Script it: “Let’s go ahead and reserve your next visit—same time in 6 weeks?”
Bonus: Add it to their phone calendar on the spot for an extra professional touch.
Tip 2: Follow Up
Did they try the wrap method you recommended? Did that silk press hold up in this Atlanta humidity?
A quick DM or email shows you care and reminds them why YOU are their stylist.
🧠 Use automation tools like GoHighLevel to stay consistent.
Tip 3: Offer Maintenance Bundles
Think trims, scalp care, touch-ups, or silk press refreshes. Package them up and sell as VIP
memberships or seasonal maintenance deals.
📦 Ready to build your own offer like this? Inside the Step Up 2025 Bundle, we’ll help you package
and price it.
Retention isn’t just about reminders—it’s about relationship. Build trust, deliver consistently, and create
an experience that makes clients want to return.
Warm regards,
Danie Wilks
The 5-Minute Podcast Host and Mentoring Coach
