What to Post as a Hairstylist: A Week of High-Engagement Content Ideas

Let’s be real—keeping up with content when you’re behind the chair all week? It’s not easy. But if you

want to stay booked and keep your chair full, your online presence has to work just as hard as you do.

The good news? You don’t need to post 5x a day or go viral on TikTok. You just need a clear strategy

and content that connects. So let’s break down one week of high-engagement content you can

schedule in under an hour.

Monday: The Transformation Shot

Before-and-after photos still run the game. Show your client’s glow-up with a caption like:

“From everyday to event-ready Check out this natural part sew-in slay!”📝 😍

CTA: Link to your Natural Part Sew-In Course for stylists wanting to master it.

Tuesday: Tips from Your Chair

Drop a quick pro tip. Example: “Silk press lasting only 2 days? You might be skipping this key product CTA: Mention your Silk Press Blueprint blog and link in bio.” 📝 👀

Wednesday: Client Testimonial or Review

Show real results. Got a review? Screenshot it and post. No written review? Ask your bestie client to

record a 15-second “OMG, I love my hair!” clip. That’s gold.

Thursday: Educate or Entertain

Break down a technique or myth. Try: “Yes, sew-ins CAN look natural... if your braiding foundation is right.”📝

Friday: Feature a Service

Highlight your high-ticket offerings. Example: “$1K Sew-In = flawless finish, no tension, 8-hour wearability. Tap to book.”📝

Saturday/Sunday: Lifestyle or Behind the Scenes

People buy into YOU, not just your services. Post a weekend moment, salon setup, or even your

favorite coffee order. It builds trust—and trust builds bookings.

Pro Stylist Tip:

Batch your content during your admin day (you need one anyway!). Canva + your camera roll = more

content than you think.

Ready to grow your brand and your income with content that converts? The Step Up 2025 Bundle includes everything from pricing scripts to content strategies that work—without the overwhelm. Tap here to join.

With love and power,

Danie Wilks

Stylist Mentor & Host of The 5-Minute Podcast