What to Post as a Hairstylist: A Week of High-Engagement Content Ideas

Busy Behind the Chair? Here’s One Week of Content You Can Schedule in Under an Hour

Let’s be real—keeping up with content when you’re behind the chair all week isn’t easy. But if you want consistent bookings and a full calendar, your online presence has to work as hard as you do.

The best part? You don’t need to post every day or go viral to build momentum. You just need a focused strategy and content that connects.

Here’s a plug-and-play content plan you can batch in under 60 minutes.

Monday: The Transformation Shot
Before-and-after photos still stop the scroll. Show the glow-up and add a clear caption that explains the result.

Example:
“From everyday to event-ready. This natural part sew-in speaks for itself.”

Call to action: Link to your Natural Part Sew-In Course or booking page.

Tuesday: Tips From the Chair
Drop a quick, helpful tip based on what you’re hearing from clients.

Example:
“Silk press not lasting more than two days? It might be your prep. Here’s one product I never skip.”

Call to action: Direct them to your Silk Press Blueprint blog or service page.

Wednesday: Client Review or Reaction
Let your clients speak for you. If you have a written review, screenshot and post. If not, ask a regular client to film a quick 15-second reaction.

Example:
“OMG, I love my hair. This install is everything.”

Social proof is powerful.

Thursday: Educate or Debunk
Pick a common myth or question and explain it with authority.

Example:
“Yes, sew-ins can look natural. But it all starts with your braid foundation.”

This positions you as both an expert and an educator.

Friday: Service Highlight
Showcase your premium services and clearly state the value.

Example:
“The $1,000 Sew-In Experience. Flat, flawless, tension-free. Designed to last—and turn heads.”

Make it easy to book with a direct call to action.

Saturday or Sunday: Lifestyle or Behind-the-Scenes
Share something personal or relaxed. It could be your salon setup, your weekend routine, or even your favorite coffee order.

Clients book people they trust—and trust is built through consistent, human moments.

Pro Tip:
Use your admin day to batch your content. A few edited photos, a simple caption, and some light scheduling is all it takes. You probably have more content sitting in your camera roll than you think.

Ready to build your brand, increase your rates, and book out your calendar with content that actually works?

The Step Up 2025 Bundle includes done-for-you pricing scripts, content plans, and strategy tools made for busy stylists like you. Tap here to join.

With love and power,

Danie Wilks

Stylist Mentor & Host of The 5-Minute Podcast