When Clients Undervalue You, This Is What You Do

You ever had a client ask, “That much? Just for that?” and in that moment, you felt your soul leave your body?

Yeah. Been there.

Here’s what I need you to understand  when people question your prices, your value, or your worth, it’s rarely about you. It’s about their limited view of what beauty services are actually worth. And more importantly? It’s about what you’ve allowed them to expect.

Let’s talk about how to shift that  fast.

First, stop internalizing their mindset.

You ask the right questions—about lifestyle, maintenance, and past experiences.

You check their scalp, texture, and natural density.

You recommend the right service (even if it’s not what they asked for).

You explain aftercare and realistic results.

Clients want to feel heard and guided—not just styled.

If someone doesn’t see the value in your service, your art, your hours of training, your years of experience  that’s on them. Not you. And if you constantly feel like you have to defend your prices or break it down for every inquiry, you’re not running a business — you’re negotiating your livelihood.

And that’s not why we’re here.

You’re not just doing hair.

You’re holding space. You’re rebuilding confidence. You’re educating women about how to care for themselves and see themselves as worthy of investing in. That’s power. And power doesn’t beg to be seen  it walks in, sets the tone, and the room adjusts.

Then, audit your brand presence.

Because let’s be honest  sometimes people don’t take us seriously because… we don’t take ourselves seriously.

If your IG bio says “DM to book” but you’ve got no booking link, no pricing clarity, and no service descriptions? That’s confusion.

If you’re posting bomb hair photos but no client journey, no transformation stories, no why behind what you do — then you’re just another stylist posting a pretty picture. And pretty pictures? Don’t command premium prices. But a premium experience does.

Let your digital space reflect the value you bring.

If you wouldn’t walk into a high-end salon with handwritten pricing taped to the wall, don’t let your Instagram give that energy either.

Now, let’s talk confidence.

Confidence isn’t loud. It’s not braggy. It’s not even about having all the answers. It’s about having clarity.

If you’ve been charging $85 for a service that leaves you drained and barely covers your time  you’re undercharging, period.

If you’ve been scared to raise your rates because you’re afraid of losing loyal clients, let me remind you: the right clients will adjust. The wrong ones will walk. And both are blessings.

You don’t have to explain your prices when your results speak. You just have to believe that what you offer is worth more  and structure your business to reflect that.

Lastly, give people a reason to see you differently.

You want to shift the kind of client you attract? Shift how you position yourself.

You’re no longer “a stylist who does sew-ins.”

You’re a hair architect. A beauty educator. A brand.

Start sharing your process. Show what makes your sew-ins premium. Talk about your consultations. Show behind the scenes. Give tips. Post testimonials. Talk about your mission.

The more people understand what they’re getting, the less they question the price.

Let your online presence do the talking  so by the time they get to your booking site, they already know it’s worth it.

Final Thoughts

You are not for everyone — and that’s your power.

Because when you position yourself right, the ones who do book with you? They’re not just clients. They’re aligned.

They don’t haggle. They don’t flake. They refer their friends. And they pay.

So the next time someone says, “Wow, that’s expensive…”

Smile.

And say, “Yes  because I’m worth it.”

 Want help creating your premium client experience? Join us inside the Step Up 2025 Virtual Academy because we don’t just style hair. We build legacies.

Warm regards,

Danie Wilks

The 5-Minute Podcast Host and Mentoring Coach