Why Most Stylists Undercharge—And How to Fix It Without Losing Clients
Let’s keep it real—if you’re still basing your prices on what the stylist down the street charges, you’re
probably underpaid and overbooked.
But the issue isn’t just about raising your prices. It’s about knowing your value, communicating it, and
backing it up with a client experience that makes people want to pay you more.
Here’s what most stylists get wrong about pricing—and how to fix it without losing your loyal clients.
3 Pricing Mistakes That Are Killing Your Profit
Charging Based on Time, Not Transformation
You’re not just selling hours—you’re selling results, confidence, and convenience. Price based on the
outcome, not the clock.
Trying to Please Everyone
If your pricing is designed to “be affordable for everybody,” you’ll attract people who… want you to
stay affordable forever. You need pricing that reflects the client you WANT.
Ignoring Overhead and Skill Level
Product costs, rent, continuing education—it all adds up. If your prices don’t reflect your growth,
you’ll stay stuck in burnout mode.
The Shift: How to Price with Purpose and Still Keep Your Books Full
✅ Step 1: Package Your Services
Stop listing 10+ a la carte options. Bundle value into easy-to-understand packages that make clients
feel taken care of.
✅ Step 2: Show the Experience, Not Just the Price
Use photos, video, and content to show the process—not just the finished look. People pay more when
they understand what goes into the magic.
✅ Step 3: Communicate Your Upgrade with Confidence
Scripts matter. If you’re nervous when quoting new rates, clients will feel it. We’ve got the exact
phrases and mindset shifts inside the Pricing for Profit course.
Final Thoughts
Pricing doesn’t just affect your income—it impacts your confidence, your energy, and your ability to grow.
The truth? Clients will pay more when they know it’s worth it. And when YOU know it’s worth it, too.
🔐 Want the step-by-step strategy to raise your prices without losing clients or compromising your
service?
Grab the Step Up 2025 Bundle and dive into the Pricing for Profit training today.
For even more tips, listen to 🎧 The 5-Minute Podcast, Episode 128: “How I Doubled My Prices (and Still Booked Out).”
No more low-balling.
No more burnout.
You’re the luxury.
With love and power,
Danie Wilks
Stylist Mentor & Host of The 5-Minute Podcast
